Marketing became an integrated part of any business and consumer existence and we are used to commercials, endorsements, spreading the word about a brand, product, services, etc. But what role does marketing play in successful projects or product development and the overall happiness of the market? How does marketing help reach the highest level of project accomplishment in the digital currency and blockchain world?
To understand the mechanics behind the success of the product, one needs to acknowledge that marketing covers areas such as public relations, sales promotion, advertising, social media presence, pricing, distribution, and many other functions. As companies need to take under consideration their employees, stakeholders as well as society, marketing serves a purpose of communicating, delivering, and creating value to consumers and end-users. Marketing then becomes a tactic, a set of processes and institutions, whose main focus is to provide customer satisfaction with the highest value for society at large. With digital currencies and blockchain on the horizon, the Smart Marketing Token (SMT) serves such a purpose for the Student Coin as well as other Ethereum-based coins. The problem with the crypto market is the fact that the marketing aspect is centralized and tied to companies with large financial budgets and other resources which is hard to compete with.
Smart Marketing Token (SMT) is the first tokenized marketing agency that wants to decentralize. SMT ICO is still available at the STC Wallet Launchpad. The purpose of it is to serve as a bridge between the agency’s services and clients, leading to an effective marketing strategy and supporting new ideas. Projects will need to buy SMT directly from supported exchange and transfer it to the SMT services platform to access advertising and marketing services.
Smart Marketing Token Features
Fixed fee promotion: SMT provides a flexible marketing structure for projects that perform ICO, IDO, and IEO. There are no initial fees, and projects are billed based on a fixed fee commission from generated net profit from events (IDO, ICO, IEO). SMT also provides marketing promotion for all ICO launchpads listed on the Student Coin Terminal at a service charge of 3–5% of the total net profit raised from the ICO within the STC ecosystem.
Governance and Voting: Every quarter, the SMT participants will be given an extra ability with their SMTs to vote and support the projects that they like the most and think they have the biggest capitalization opportunity on the market. The project that gets the most votes will be promoted by SMT. The more SMT tokens you hold, the stronger your voting power in the community will be.
Staking: Smart Marketing Token intends to introduce a staking and buyback program. SMT holders will be able to stake their tokens for a fixed percentage reward yearly. SMT token buyback will be done using part of funds raised from B2B clients and redistributed to SMT token stakers.
Educational platform: SMT is a platform that seeks to spread marketing information from experts and will build an educational marketing platform. The educational platform will be available to only SMT holders who can access content on tips and tricks from marketing experts. The platform will promote and encourage knowledge-sharing aspects for all SMT holders, gather the newest solutions and will allow the community to exchange thoughts, info and technologies.
SMT Services platform: Smart Marketing Token will build a platform that will allow projects to purchase marketing services automatically. Once a marketing service is purchased, SMT freelancers will perform tasks and provide a fast turnaround time for clients.
Student Coin — SMT Partner
Student Coin and SmartMarketingToken partnership is to promote projects, collaborations, ideas, fund-raising for new and existing tokens with their underlying projects, issued through STC Terminal, and on top of that it eliminates the hurdle when dealing with the ICO, IDO, and IEO.
Read also: What is Student Coin?
Let’s say we have Adam, who is a geeky IT person with a great idea of writing code that will allow any HR team to find the best-fit candidate for any position in any industry. He speaks the ‘HR’ language, so he knows the HR buzzwords. Therefore, he wrote a code that created a great AI tool to help significantly reduce the time taken to find the ideal candidates. He really wants to capitalize on his idea but doesn’t want to sell himself short. He also cares about his intellectual property. We have a solution for him. He can easily sell this idea to the STC community and issue tokens as a form of funding, combined with marketing. Getting the Smart Marketing Tokens would boost his exposure to the market and allow people to learn about his code with the goal of creating a team. He would be able to raise funds and get marketing solutions right with SMT and Student Coin through the launchpad. He can later share his knowledge and experience on our Student Coin Educational platform.
SMT will be giving marketing boosts to tokens created on STC Terminal. The service will be most probably billed based on the commission from the net profit. This service will be charged around 3–4% of the total net profit raised in funding through STC Ecosystem.
Where to buy SMT?
The Initial Coin Offering (ICO) of SMT through the STC Ecosystem is taking place right now and began on August 2nd, and will end on October 31st, 2021.
The SMT fund-raising is divided into 100 phases. With every $20K reached, the SMT price goes up by 1%. Its supply equals 10MM; the ICO sale is established for 55%, 15% for development plus another 15% for Advisory Team Board, 10% for marketing, and 5% for Airdrop.
The SMT project took off in 2021.
In August, the official Launch of SMT ICO took place with an affiliate program, announcing LEAN — the second client of SMT.
By October 31st the end of the ICO is planned along with the first exchange listing; there will also be an SMT staking program launched.
Until November 31st of this year, a second exchange listing is planned as well as starting the Voting option through the STC Wallet.
In January 2022, SMT is planning to launch SMT services — a platform to automatically purchase marketing services, and consulting for projects.
By May 2022, SMT is planning to launch a marketing educational platform made for SMT stakers and establish a sustainable position in blockchain marketing.
Daniel Bihun — Chief Executive Officer and Founder
CMO of Student Coin.org with 12 years of experience in digital marketing. Started at the age of 12 as a freelancer. Then he built his company around e-commerce and established a few websites around news and knowledge visited by more than 10 million users around the globe that generated more than 100 million page views in the last 2 years. Daniel can be found on Twitter as well.
Nick Westerby — Content Editor
After graduating with honors in Sociology and Psychology Nicholas worked in finance before traveling and working around the globe. Settling in Poland nearly 15 years ago he ran his own communications and messaging firm before becoming a key member of the English language news team at the Polish Press Agency.
Wiktoria Dębęcka — Content Manager
Currently working as an Editor-in-Chief of a news portal, passionate about digital media, new technology, and content marketing. Studying Journalism at SWPS University of Humanities and Social Sciences in Warsaw.
Yulia Karpukhova — Graphic Designer
Currently working as a freelance web designer, a designer in Student Coin, passionate about UX/UI design, visual arts, and new technology. Studying Innovative Entrepreneurship at HSE University in Russia.
Kajetan Karlowicz — Marketing Manager
Kajetan Karłowicz is a believer in blockchain and an avid fan of start-ups. Used to work on various projects and did a lot of work in the cryptocurrency world that now wants to bring into this and future projects.
Meet SMT Advisory Board
Wojciech Podobas — Student Coin CEO
Specialized in cryptocurrency research and development. Author of the book ‘Cryptocurrency Encyclopedia: the comprehensive guide through the 100 most important cryptocurrencies 2019.’ Smart Marketing advisor helping in the project management and token building.
President of The Marketing and Digital Transformation Council and a lecturer at the Marketing Department of the Kozminski University in Warsaw, a counsel and business trainer specializing in strategic consulting in the areas of internet marketing and automation of marketing and sales processes, managing director and owner of Hotel Media Group marketing and consulting agency, a graduate of Ph.D. studies at Kozminski University and MBA at the University of Bedfordshire. An author of numerous articles on marketing and management, pursuing her passion and sharing her knowledge also during guest lectures at many industry-related conferences, including I love marketing and Forum IAB.
Gabriela Mrozek — Marketing Manager at Microsoft
Gabriela is a business professional who gained her experience working within the technology industry on the international market. Graduated from Middlesex University London with a BSc in Banking and Finance she is currently specializing in Marketing and Operations at Microsoft.
Student Coin (STC) provides a platform of collaborating projects among students, academic staff, and investors, connecting over 500 universities around the world; the organization offers to mint tokens as crowdfunding, DeFi, loans, a way of raising funds for personal and corporate projects. By collaborating with Student Marketing Token, which could be obtained by STC holders, investors are getting marketing agencies for their endeavors and more exposure to the market. With that partnership, they also receive educational and news platforms as well as extra benefits of staking and in voting power to utilize them for other projects.
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