STC Update | February 2024

February highlights:

• Development of a new earnings channel at Coinpaper
• Brand awareness development at STC.University

Coinpaper

In the past month, the Coinpaper team’s activities were dominated by intensive work on developing the sales sector.

In response to the significant influx of advertisers, we focused our efforts on optimizing and expanding our advertising spaces. Our efforts yielded results in the form of increased prices and intensified cooperation with our partners. Although this period was not full of spectacular events, solid sales work allowed us to continue to grow and develop our project.

Responding to the growing number of users and orders, we decided to make another price adjustment. This move allowed us to further strengthen the position of our platform in the market, while ensuring the high quality of our services.

An important step in our growth strategy was also a significant expansion of cooperation with partners, which contributed to an increase in revenue generated by our newsletter — Coinpaper Digest. These actions confirm the effectiveness of our marketing initiatives and open up new opportunities for further growth.

In addition, CoinPaper has established partnerships with more content aggregators. We have already received approval, although at the moment we are waiting for their implementation. We believe these collaborations will further increase our visibility and availability of content to a wider audience. We will provide more details on this initiative in the coming month, if all goes according to plan.

Statistics:

• Increase in users — 41,9%
• Increase in time spent on the site (per user)– 3,7%
• Increase in traffic from Bing (19,1%) and DuckDuckGo (30,6%)
  *compared to January 2024

STC University

In February, STC University’s team focused on several areas to further develop and improve our educational offerings and increase engagement with our community.

We’ve put a lot of work into expanding our curriculums, focusing on crucial areas for the job market today, like finance, marketing, and law. Thanks to significant improvements in the course production process, we have been able to not only accelerate course development, but also increase the didactic quality of the materials we offer. This approach permits us to adapt to the fluctuating demands of the marketplace and the demands of our stakeholders.

We would also like to highlight our progress in the development of the STC University’s newsletter. We’ve put a lot of effort into automating the steps involved in the creation of “The Blockchain Pulse” newsletter, which helps us reach more people and build a stronger brand image. Our newsletter has experienced a significant increase of 130% each week for the past few weeks, indicating a steadily increasing number of subscribers who are interested in our educational offerings.

Moreover, in February we also focused on increasing engagement on our LinkedIn profile, which is the first step toward expanding our social media presence. We appreciate the importance of these platforms in building a community around STC University and plan to strengthen our activities in this regard in the upcoming months.

Statistics:

• Increase in newsletter subscribers — 18,2%
• Increase in mailing list — 7,3%
• Increase in users — 9,7%
  *compared to January 2024